Build a 360° program concepts for Templeton Rye around Father’s Day that drive sales in both on and off-premise channels. Make Templeton Rye the ultimate gift as well as the perfect way to celebrate with fathers.
Sip back and Relax - Key Visual Every Dad wants to take a break from the day to day. Most dream of a sanctuary like a man-cave to hide out and melt away in a plush leather chair, listen to music, watch sports and sip on a good drink. Not everyone has the means to own one but for a brief moment you can immerse yourself in similar experiences in the #TempletonRyeRoom
Off-Premise Plush chair Dealer loader and photo opp with neckers and case tuckers driving consumers to our designated Sweeps entries and information.
On-Premise Participating accounts will have the sweeps with on-premise POS and scratch to win tickets with purchase. Some accounts will get a custom barber chair with signage supporting the program. Consumers are encouraged to take photos or just sip back and relax with a Templeton Rye.
Templeton Rye Room - Activation This special mobile pop up will travel around the country and stop in key markets during April and May on its way to Winged Foot Country Club in Mamaroneck, NY for the 2020 US Open.
What's inside? Inside the Rye Room, you can immerse yourself in the man cave experience. Shoe shines, and maybe even a barber giving old-fashioned shaves and trims. A leather tooler can monogram custom Templeton keepsakes.
Tasting & Branded Merchandise There will be a Templeton tasting flight and education section as well as branded gear for purchase.
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