GLENMORANGIE & FEVER TREE PARTNER SHIP

KEY VISUAL & POS DISPLAY

Program : "Plus One Simple Cocktail Solutions"

Develop an integrated activation plan that brings to life Glenmorangie and Fever Tree cocktail strategy to drive conversion in-store. Recruit NEW brown spirits drinkers through long, refreshing drinks. As part of deliverables, recommendations should be provided on: Opportunity to debunk myths around Single Malt category e.g. ‘can’t be mixed’ 

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Open Magazine Mockup by Anthony Boyd Graphics
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